ABOUT
(The “C” is copyrighted. The truth? That’s up to you.)
We are the lie we lived to break. Born from the wreckage of dreams we were sold, F©TUL FITION is an anti-brand disguised as a creative studio/music label/apparel line—a mirror turned outward and violently inward. We climbed. We bled. We begged for the brass ring. But the ladder was an illusion. The ring? Ashes. Chasing prestige taught us that “success” is often a graveyard for authenticity. We buried parts of ourselves in the pursuit—our sincerity, sanity, and spirit.
F©TUL FITION is what we exhumed. A reclamation of soul over strategy. A refusal to play the industry’s game by the industry’s rules. We wear truth like high-fashion armor, and contradiction like fine-French parfum. The copyright “C” in F©TUL isn’t just clever for clever’s sake—it’s a sly jab at manufactured authority. It’s us “fact-checking” the delusions of the status quo, cultural norms, conditionings, rules, and the myth of control.
We are creators. Creators of art, design, music, apparel, objects, culture, moments—but more than that, we create space: For complexity. For collapse. For rebirth. F©TUL FITION is for the ones who’ve been hollowed out by ambition and still want more—not more status, but more truth. More vulnerability. More of what’s real, even if it’s ugly, inconvenient, or unconventional.
No idols. No saints. Just two humans, embracing our cringe.
Join us if you’re tired of the fiction.
Davey Leavitt AKA Davey Detail
Kimberly Cole AKA Kimmy Cole